Which statement best describes synonyms in keyword expansion?

Which statement best describes synonyms in keyword expansion?

• A. Terms With Opposite Meaning
• B. Terms With Similar Meaning To The Original Term
• C. Terms With Unrelated Meaning
• D. Terms That Are Longer Than The Original

Answer: (B)

In keyword expansion, synonyms are terms with the same or very similar meaning to the original term. Using synonyms broadens coverage because people search in different ways while still expressing the same idea, so you capture more relevant queries. For example, if the original term is car, adding terms like automobile, auto, and vehicle reaches users who use those different words but intend the same concept. Opposite meanings wouldn’t align with the original intent, so they don’t help broaden the same topic. Unrelated meanings introduce noise by pulling in terms that aren’t about the same idea. Length alone isn’t about meaning, so longer words that aren’t true synonyms don’t guarantee better coverage.

In keyword expansion, synonyms are terms with the same or very similar meaning to the original term. Using synonyms broadens coverage because people search in different ways while still expressing the same idea, so you capture more relevant queries. For example, if the original term is car, adding terms like automobile, auto, and vehicle reaches users who use those different words but intend the same concept.

Opposite meanings wouldn’t align with the original intent, so they don’t help broaden the same topic. Unrelated meanings introduce noise by pulling in terms that aren’t about the same idea. Length alone isn’t about meaning, so longer words that aren’t true synonyms don’t guarantee better coverage.